Our editorial standard is usefulness first. Articles should answer a distinct reader question, use natural American English, avoid keyword stuffing and add information beyond a rewritten product description. We separate established information, reasonable interpretation and uncertainty.
We do not publish invented clinical results, dermatologist quotations, first-hand testing claims, product ratings or ingredient percentages. Cosmetic products may help the appearance of concerns such as dark circles, puffiness or fine lines, but those concerns can have different causes and results vary by person.
AI tools may assist drafting, research organization or image creation, but AI output is not treated as evidence. Editors are expected to review factual claims, remove unsupported statements, check product-specific details when they matter and avoid mass-publishing near-duplicate pages.